Why Brooches Are Making a Comeback in 2026 and How to Wear Them
Jan
22
Wendy
4 minutes
The February birthstone is amethyst, a gemstone celebrated for its rich purple hues and long-standing association with peace, courage, and stability. The most sought-after amethysts have a deep purple colour with red and blue flashes. In this complete guide to amethyst we explore its history and how to care for your amethyst birthstone jewellery.
Traditionally associated with peace of mind and inner strength, amethyst continues to be a meaningful way to mark February birthdays, anniversaries, and significant life moments. Today amethyst jewellery is the most popular of the purple gemstones to wear.

The Amethyst name comes from the ancient Greek word amethystos, meaning “not intoxicated.” The Greeks believed the stone could prevent drunkenness and often carved amethyst drinking vessels or wore it as a protective talisman.
Amethyst was also highly valued by the Ancient Egyptians, who used it in amulets and carved jewellery, while Roman officials wore amethyst signet rings as symbols of authority. During the Middle Ages, the gemstone became closely associated with spirituality and was frequently worn by clergy, earning it a place in ecclesiastical jewellery and royal collections.
For centuries, amethyst was considered as precious as ruby and emerald. This only changed in the 19th century after large deposits were discovered in Brazil, making the stone more accessible while preserving the value of high-quality specimens.
Today, major sources of amethyst include Brazil, Uruguay, Zambia, Madagascar, and Russia. These regions continue to supply fine stones used in modern jewellery, ensuring amethyst’s place as a timeless gemstone with deep historical roots.
Amethyst is a variety of quartz, prized not only for its colour but also for its practical durability. Its gemological properties make it well suited to a wide range of jewellery styles:

Although amethyst is relatively robust, proper care will help maintain its colour and brilliance over time.
Amethyst jewellery makes a wonderful gift for February birthdays and is also traditionally associated with sixth wedding anniversaries. Here are a few pieces from our collection:
Current amethyst jewellery trends favour clean lines, refined settings, and designs that allow the gemstone’s natural colour to take centre stage. Its striking colour and reasonable affordability make amethyst gifts a popular choice.

We proudly offer a carefully curated selection of amethyst jewellery, chosen for quality, craftsmanship, and timeless appeal. From rings and earrings to pendants and bracelets, our collection celebrates the beauty and heritage of the February birthstone.
You can explore our range online or visit us in store in Norwich, where our knowledgeable team is always happy to help you find a piece that’s right for you.
We have a guide for every birthstone. Explore our other posts for inspiration on jewellery and gift ideas throughout for your birthstone.
Why Brooches Are Making a Comeback in 2026 and How to Wear Them
Read moreJan
22
Garnet: A Complete Guide to the January Birthstone
Read moreJan
14
Topaz & Citrine: A Complete Guide to these November Birthstones
Read moreNov
29
Opal: A Complete Guide to the October Birthstone
Read moreOct
01
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Metal Guide
375 = 9ct Gold
585 = 14ct Gold
750 = 18ct Gold
950 = Platinum
925 = Sterling Silver
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